Category Archives: Advertising agency

All You Need to Know about Online Mentions and Trackers

If you are a social media worm then you have definitely heard about online mentions, even though the thing is not only restricted to social platforms but also has its impacts in various other fields as well such as blogs, media outlets, online publications, and forums.

What are online mentions??

In the beginning, online mentions are nothing but an exclusive shoutout or reference of a particular person, thing, event, or company. This is mainly done to promote the exclusivity of a thing, event, or person. This is mainly done to improve the visibility of the mentioned thing on multiple platforms and thus improve the market growth of the mentioned thing.

What are online mention trackers? Why it can be a game-changer for your company or brand on the digital platform? 

As the name suggests, an online mention tracker track your keywords that are repeatedly getting mentioned on different online platforms. It has a wide range of benefits which will be discussed below.

The major benefits:

Helps to improve your reach: In the age of the internet, things sell faster when they are visible. The improved visibility factor brings in economic growth for the company or the person at a rapid pace. The online mention tracker exactly does that as it uplifts your reach in the digital circle when you find out that your brand name is frequently popping up on different platforms and people’s posts.

Focuses you to improve your products and services: In the first point, it is mentioned that online mention trackers improve your visibility in the digital space thus increasing the reach best Wikipedia editors. It also impacts your overall working system too. Since now you or your services have become a hot topic, it is now your duty to maintain it as the internet doesn’t lack options to replace you or your brand name. So, the focus to improve your product or services becomes an instant need to stay in the game. This pressure not only improves your quality but also helps you crack down on the shortcomings in the crunch situations. If you are able to meet this challenge then mentions will still be pouring down and your market value will never go down.

Improves your interaction: There was a time when people were unsure about the response of their customers regarding their services as there were no arrangements for systematic feedback. But things took a gradual turn with the advent of the internet. People started to post about things or services they like or dislike with a single press of a hashtag. In simple words, online mentions have filled tracking media mentions the gap between service providers and service consumers. The interaction level has risen to ten folds as people can now post, comment, and like about the services that they are taking either from an individual or a corporation.

Builds new opportunities in the market: Offline business growth has some limitations but the case is quite reverse with online as it has limitless possibilities. Your business or brand name can be mentioned in a far corner that you yet to explore. Thus, a single mention can set you up in that region without even stepping.


In this article, a small amount of light has been shed on the topic of online mentions and online mention trackers. Hope you find this article interesting and knowledgeable.

Contact Us:

Beutler Ink

Address: D.C, Washington, DC 20009
Phone No.:405-464-5260

Importance Of Marketing In Hospitality Industry

There is little doubt that marketing strategy plays a very important and key role in developing and building a brand. It is extremely critical and important for alluring and bringing in new customers and also to maintain loyalty. It is the same for almost any type of industry and the hospitality industry cannot be made an exclusion from the same. The hospitality industry is about bringing in more customers and offering them value for money. Tourism forms the most important component of any hospitality industry and therefore companies and service providers need to have a brand identity associated with it. In a highly competitive industry, marketers would like to be sure that brand awareness is used by customers regularly for buying their services. Retaining 10 new customers is always a much better option than running after 100 new customers in a highly competitive and tough environment. The role of hospitality marketing wikipedia is quite competitive and in such an environment brand awareness does play a big role. It will go a long way in improving brand recall and help marketers to sell to existing customers. We need to understand the fact that repeat customers bring a major portion for any organization and therefore it is important for those in hospitality industries to understand this.

What Strategies To Use

Different methods are used by service providers who belong to the hospitality industry. Researching is an important component of marketing that is used by the hospitality industry. They use online methods to find out the various factors that make customers choose a specific hospitality social media agency. This is possible only through extensive research. When firms in the hospitality industry interact with former guests and existing guests, they often take reviews and feedbacks from them. This forms an important tool to know more about the behavior of the customers and how they choose hotels and holiday destinations. Customers often go by brand names and therefore, brand marketing becomes an interesting and important aspect of any aspect of marketing in the hospitality industry.

It Improves Brand Awareness

There is no doubt that brand awareness is extremely important when it comes to attracting customers. If potential customers are not aware of the services provided by those belonging to the hotel industry, they certainly will move away and look at other options and other choices. In such a competitive situation, the onus lies on the hotel and those who are in the tourism industry to find out ways by which they can provide information about hotels, and other such details. The information should be easily available to the customers and many service providers post advertisements on various travel sites. They also write content about certain places of interest and hyperlink some selected keywords. When readers and prospective customers click on these hyperlinks they will be taken to the website of the service providers. They will be able to get reasonably good information about the kind of services and packages that are provided by the respective member of the hospitality industry.


When you have the best hospitality industry marketing strategies in place you can ensure that the hotel managers, tour operators and other stakeholders can have a better understanding of the kind of relationships that they should have with their clients. They can come out with some of the most well thought out loyalty programs aimed at strengthening these relationships.

Beutler Ink Also Offers Following Services :

Media Mentions Tracking
Social Media Mentions
Brand Monitoring Tool
Reputation Management

Contact US:

Beutler Ink
Address: D.C, Washington, DC 20009
Washington, DC, Washington

Facts You Need To Know About Video Production Company

Camera rolling, sounds ready, light and Action! These are the words that pop up into our mighty brain when we hear video production or simply creating video content. But that is not the limit, video production is not a piece of cake, it requires a certain amount of skills, knowledge, and professionalism.

Video Production Company in Oklahoma City is solely responsible for the output of the video content. Now, what is a video production company you may wonder? Let us understand not only what the video production company is but also how it works and creates the desired output.

What Is Video Production Company?

Video Production Company is a video content service provider company to promote the products or services of its clients. The clients can be either a person or an institute. Not only this, the company can also provide marketing for capturing the viewer’s attention.

If a company wants to promote its brand in a professional way, a reputed video production company is what it must choose because the video production company works in a strategic manner which is the backbone for video production.

A professional videographer in Oklahoma City hires scriptwriters, videographers, art directors, graphic designers, to work according to the storyboard. It is a tough job but having a professional team working hours on a project is what makes the video production company a good name.

Video production is a craft that not all can master it is about continuously working and learning stuff, a matter of fact experience counts in video production but somewhere it has to begin, so to understand and progress how video production company works here below is some useful information to grab.

What is Video Production?

Video production is the process of creating video content via moving images or in other terms videography recorded in SD cards. It is similar to film making but filmmakers use film stock for recording. The rest process is almost the same.

Now there are different types of video production, web commercial, corporate videos, product videos, TV production, wedding videos, marketing videos, event videos.

Video Production is a process, as mentioned before so it has to go through different stages in order to be appealing and captivating, so here are the 3 stages of video production.

3 Stages Of Video Production

  1. Pre-production

It involves all the planning work, the director pre-visualizes the video via storyboard (graphical presentation of shots) or concept art, production budget along with other administrative duties is drawn.

  1. Production

It is that phase where the raw video is recorded or captured. Or simply called filming is done.

  1. Post-production

Post-production is editing the raw footage, applying Fx if necessary for telling a story and communicating a message.

Why Hire Video Production Company?

Here below are the reasons to hire a professional video production company to promote and grow your brand’s name.

  1. Video production speed is high.
  2. Quality content is provided along with clear message.
  3. Brand automatically will be highlighted if the video production company has a certain amount of goodwill.
  4. Budget-friendly
  5. No compromise with professionalism
  6. Original Content


See here is the thing, if you are looking forward to promote and give out a message to the world via videos or animation, hire a video production company for your own sake and why should you hire them? Read those lines above and know yourself.

Contact US:

Beyond Theory

Address: 1460 N Mustang Rd Suite #114, 73064,Mustang, OK
Phone: (405) 232-4444

How To Choose A Good Advertising Agency

When we talk about advertising and other related activities, in the good old days, we always had to depend on a few big firms located on Madison Avenue and a few other places. They were the ones who were controlling the entire advertising world. However, the emergence of new technologies including the internet has broken the monopoly of these few advertising firms. We are well and truly living in a world of digital marketing.

Hence, advertising today is not merely restricted to the print and electronic media. It is no longer happening just in the boardrooms of these advertising monoliths. Today anybody who is ready to think out of the box and is ready to invest a few thousand dollars can get started and build a successful advertising agency in OKC. If you are from Oklahoma City and are keen on identifying the right digital marketing company, here are a few tips that perhaps could be useful to you in more ways than one.

 Is The Agency Right For You?

 This is perhaps the first question that you must ask before hiring these professionals. There is no point being taken in by glossy advertisements and promos unless the agency is suited to your specific needs and requirements. Small companies in particular need to think quite critically about the kind of role that the advertising agency can play in furthering and meeting their business objectives. It could be building a brand as a new entity, or a product launch, re-launch or anything else. You also should factor the importance of mobile phones and the internet while choosing a digital marketing company in Oklahoma City.

 Look At Their Track Record And Reputation

 The proof of the pudding lies in the eating. Hence, the best way to know more about the credentials of any advertising agency is to try and have a look at their experience, expertise, staff, and their overall reputation and goodwill. Take references of existing customers or previous customers and touch base with them and get to know more about the history and track record of these companies. Never take the sweet-coated pills of advertising companies for granted.

 Have A Look At Their Previous Works

 This is another important point that you must always bear in mind when it comes to identifying these professionals. You must not shy away from asking them to showcase the work that they have done. Though most reputed advertising sites will do it upfront, you would still do better if you ask them to produce the work that they have done earlier.

 How Prompt Are They In Their Deliveries

 As a small entity, you must be aware that you are up against sharks and alligators who are huge and ready to devour small and fledgling companies. Hence, you must tread cautiously and look for advertising companies who are ready to understand your specific needs and requirements and act accordingly. They must have proven credentials when it comes to meeting deadlines and they must have never failed on their deliverables.

 Finally, it would be always a better idea to hire somebody who is small in size but understands your specific needs and requirements.


Contact US:

Beyond Theory
1460 N Mustang Rd Suite #114, 73064,Mustang,
Phone: (405) 232-4444